A new year is the time for a refresh! Instead of making new year’s resolutions, many are opting to choose a word to inspire their goals in 2020. In the fashion world, it’s all about color. If color dictates the feel of the upcoming decade, fashion is choosing the word "tranquility". The start of new decade will begin splashed with a calm, cool confidence. The Pantone color of the year is Classic Blue.
What’s Pantone you ask? The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
In choosing 19-4052 Classic Blue, Pantone says “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Pantone says the timeless blue hue is elegant in it’s simplicity and suggestive of the sky at dusk. Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge and a reflective moment. Sounds great, right?
How the fashion world will interpret and thread this color in upcoming fashion designs is yet to be seen, but the color choice seems to foretell a theme of timeless and resilient trends that could marry comfort with structure.
To see past colors of the year, click here.